Quiz Logo

Recently, the fun and addictive logo quiz type games or apps for mobile devices (smart phones and tablets) have become extremely popular all over the world.

It is common knowledge that the large, global companies invest a great deal of money on their advertising and branding campaigns, but have you ever considered how effective this is. Well, with the latest logo quizzes for Android devices available in the market, it is now possible to put your knowledge to the test.

The basic mechanics of these quiz games is to guess or identify a company’s logo as it appears on the screen. In most cases, the full logo will appear, although for those where the company name is basically the brand or logo, such as eBay or Pizza Hut for instance, the text is in-part or fully left out. With each correct answer given you will receive points, which progresses you to the next level for even more difficult logos to identify.

If looking to download one of these apps, most are free by the way, than look for those with a good number of logos to identify. A popular game often comes with 250 or more logos and multiple levels to complete, which makes the quiz that much more addictive, as well as to break up the game play. If a quiz features points for each correct answer, than this makes it more entertaining to compete with friends to determine who is better. Logo wise, it is possible the download these apps displaying either everyday logos that most of us will recognize to those that target a specific audience, such as those displaying computer games, fashion brands, or car insignias.

Game play on these apps is much easier if the graphics and interface is clean and simple, with solved logos clearly marked, as a single page on a smart phone can often display 20 or more, which looks a bit cluttered on some versions of the logo quiz.

Often with these types of games you will become stuck with a particular symbol that hinders your progress and that is where tips or clues are sought-after. In some of the games you have a 'hints' button to press, which will redirect you to a web page to help identity a particularly difficult logo. While other games are integrated with Facebook and Twitter to allow you to ask friends or family to assist in identifying a troublesome logo.

2012 Logo

Could logo controversy be good for the Games? The saga over the new London 2012 Olympic brand continues with media attention over the controversy spreading worldwide and generating over 1 million visitors to the London 2012 website.

The popularity of the new design is universally low, with the 'scrap the logo' petition closed after receiving nearly 50,000 votes for fear that it might damage the reputation of the games, and a CNN poll showing that 89% of people do not title the new logo. This clearly conflicts with the spirit of the Olympic Games and with the brand vision of 'Everyone's Games'.

To make things even worse, a video clip featuring the new visual identity has been found to cause epileptic fits and has been banned from public viewing. But could all the publicity be good for the games in the long run? Rita Clifton of brand consultants Interbred stated that "whether people like it or not is not the point - likeability is not correlated with effectiveness in branding."

For a public event like the Olympics though, the effectiveness of the brand is not as simple as generating revenue. Certainly the logo has attracted considerably more attention than a more popular Logo would have, but is any publicity always good publicity? Time will tell, but the answer may well differ depending on whether you measure financial or cultural success.