In looking for design ideas, you may come across a great logo design that is creative and clever, but it won't do you any good to copy another company's design, even a small aspect of it. Your logo must be original to you and your company, not copied or even similar to another company's. Avoid making it too complex. A complex logo design is hard to resize, hard to print and hard to remember. Err on the simple side and your logo will be much more memorable and easy to work with. Avoid making it too trendy. Logo design trends come and go, but your company logo is here to stay. It should be timeless, so avoid a trendy look that will just fade in a few months or years. For example, creating images from dots was popular a few years ago and many logos featured this type of design. It works for some, but not others - especially those that just jumped on board because it was the new trend.