What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five Company Logos and their meanings - Ever wondered what company logos mean and whats the significance behind them? Wonder no more! A logo is of great importance for any company. It stands for a company's business purpose and is crucial for communicating with the target audience. Many corporate brands change their logos with time to keep pace with their changing business. Here we present the evolution of logos.