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According to an article I read, in 2010, more than 48% of small and medium-sized businesses had a Facebook page. With that, consumers are heading over to the hugely popular social media site to check out what their local business of interest is doing, whether it be the local chiropractor, restaurant, hair salon, dentist, or flower shop, etc.

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The reality is, if businesses don't have a Facebook page, they definitely have the potential to lose out on a worthwhile situation because not only can a business talk about their products and/or services, they can interact with their customers on a more personal, real and accessible level.

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Creating a Facebook page isn't all that difficult. However, connecting with your audience does take time and consistency. Of course it isn't something that you will have to spend hours and hours on every single day but if you want to see any type of result, you will need to make time to share information, correspond with customers, and also offer different types of specials or coupons for your loyal fan base.

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Once you begin your Facebook journey, you will need to let people know that your business has a Facebook page. A few ways you can do that are adding a Facebook Like Box to your website, have a link in your email signature file, use the Facebook logo in your offline print advertising, as well as any marketing you may do online. To let your established customer base know, you may want to send out a postcard or email newsletter.

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Keep in mind, quality over quantity, when building your Facebook empire. What I mean by that is, there are some small businesses that find fast success and build a huge following that seems to be almost overnight. Typically, a new Facebook page takes time to populate and the goal should always be to build slow and steady, with the focus on your customer.

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The name of the game is to get your customers and potential customers to engage your page! This is where some creativity will come into play. Whether it's with a cool, customized page, new content, specials, coupons, etc. Basically whatever it takes to keep them happy, talking about your page with their friends and coming back more than once.

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The bottom line is, there are many different methods that will help develop your social networking on Facebook. However, first things first, if you haven't already, go set up a Facebook page today for your small business and start by taking steps to build a wonderful place where you can interact with your customers, create lasting relationships and also attract more business.

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Facebook has become the most popular social network of the 20th century. It has the highest growth rate having added 100 million users in less than 9 months! It has become obvious: Social Networking and specifically Facebook is not just a fad - it is the way of interaction of the future.

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On your personal page you can have a maximum of 5000 friends. If you want to create a larger following you might want to create a (business) page. On this kind of page both your friends and any other people can click the 'like' button. You don't have to personally approve them and anyone interested can follow your content on the page.

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The number of friends you might want is depending on what you are trying to achieve with your Facebook presence. On your personal profile page you want to be mindful of your privacy settings as to who can see your information. If you are using your personal profile strictly on a personal basis you might want to keep the number of friends low and limited to people you actually know. If you use your personal profile to enhance your business you will be more likely to have a higher number of friends.