Famous logos st6

famous logos

Logo design may seem a very hassle free profession to the outsiders. They feel that logo designers only work with a few fonts, colors and form factors. There is not much trouble, right? After all, they don't design 10-20 web pages for a single website like the website designers! Contrary to popular belief, logo designers face their own share of troubles in their job. From copyright issues to technical difficulty to handling client's demand, every logo designer faces these challenges everyday. Here are a few major design issues that can be tough to handle, if you don't take proper precaution.

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Lack of software knowledge- A good designer must have enough knowledge to work with different design software. Generally, every designer has his own favorite software on which he works regularly and feels most comfortable to use. But the problem arises when the client mentions particular software that he wants the designer to use. He may ask the designer to design a logo on Adobe Illustrator and if the designer is not comfortable with Illustrator then he will lose the project. To fulfill the client's requirements, you should be proficient in all the popular design software. If you don't have the knowledge and love to work on any other software, then make sure that your file is compatible with the software that client likes.

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Some clients are tough to handle- Some clients have their own idea about how their logo should look. Then don't just give the designer a basic idea about what he wants, rather he forces the designer to design the logo exactly the way he wishes it to be. You will have no freedom to show your own creativity due to the strict rules the client will impose on you. To avoid such conditions, tell the client how you work in a design project and what the client's responsibility is. Unless you show him the limits, he will keep intruding in your work and disturb the creative process.

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Don't create a communication gap- Some clients feel that because they have hired a professional logo designer, he has nothing to contribute in the project. Some designers also feel that initial brief from the client about the project is enough. They show the logo to the client once it's completed. But, that's not the ideal process of a successful design project. If the client is shy, you should take the responsibility to communicate with him at a regular basis. Ask him for feedback and make any changes that he requests. This will make the customer happy. He will know that his work is progressing steadily. As a designer you will also have a clear idea what the client likes and dislikes. You can do the necessary changes at the earlier stage to make the logo successful without facing any criticism.

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Copyright issues- You must have seen some small companies' logo resemble famous logo of big brands. Sometimes the logo designers copy other company's logo blatantly and sometimes unknowingly they get influenced by some elements of a famous logo. When you create an identical logo, it's certainly a crime. But if you unknowingly or unintentionally infringe a logo copyright, it's an honest mistake, not stealing. However, due to the strict copyright laws and huge fines, you should always be careful about the elements you use in your design project. Before you select font, color and shape for your design, research on the internet to know if any other company has copyright to use them or not. If the fonts and shapes are freely available, you can use them in your logo design.

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In a logo design project you have to make the client believe in you. You should make him realize that you are the expert and know what you are doing. If you love to take challenges then you will prosper in logo design career.

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The word logo means a name, symbol or trademark, which is designed for easy recognition. These exercises have been practiced for ages, particularly to highlight the corporate image in business world. The history of logo designs dates back to Greece in ancient times, which is famous for its mythical symbols. The most famous logo of ancient time is the sacred monogram.

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Logo creation was started with a cipher (code/symbol) consisting of a single letter to convey the message in symbolic form and later a design or mark consisting of two or more letter intertwined. For instance, The middle ages were extremely prolific in inventing ciphers for religious, artistic, and commercial use.

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In thirteenth century traders started using designs, which evolve from plain cipher to trademark for trader & merchants and logos were started to be specific according to the jobs. These examples include masons' marks, goldsmith's marks, paper maker's watermarks and watermarks for the nobility. Other related logo devices are the colophons used for identification by publishers and printers.

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Logos revolutionized with the advent of Information Technology and industries became more conscious of the visual impacts and long lasting impressions. Soon the general public became increasingly aware of visual symbols and logos became the front line for any business organization and widely used as professional trademarks for corporate branding. Now, when we look back to the last 5-10 years we will see how logo designs became the real identity in branding. Some logos are so powerful they become universally known as symbols of a complete profession in fact these are the outcome of immense research and study. For instance,