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Famous logos st5
famous logos
Building a brand image is undoubtedly a crucial part of the corporate identity. Alas! Finding and using the right corporate logo is often misconstrued and even executed weakly or inaccurately. Seeing your own marketing strategies over and over again may be boring for you, but your clients do not see them nearly as often as you do. In fact, the more you repeat your message and your company logo, the more effective it becomes in the market.
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The development of a new company logo starts with illustrating a company's image in the logo design. There are no bounds when it comes to designing a logo. So to say precisely, an effective logo can be an extremely tiring process.Whether you plan to design or redesign, the effectiveness of a company logo is to be remembered by a consumer. Most people like pictures and not words. Some logos become famous in no time, while it may take a while for many to get their logo familiarized in the market. A little change in logo design impacts on your overall brand equity. This is because the customers who used to remember you through one logo may not remember you after you redesign your identity.
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A hamburger is just a hamburger, until it comes in a packing that has the Golden Arches "M" logo printed on it. That is the power of a logo...to give a visual identity to a simple product like a burger. Building strong logo designs is imperative to the whole branding process, since it is the building block of the visual identity.
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The best of brands are all backed by a strong and powerful logo that carries its visual identity across to the customers. There are certain critical success factors that are involved in designing strong and powerful logos, abiding by which yields a memorable and meaningful brand identity.A logo design is intended to be distinctive and different. Without this, the logo is ineffective. When we use common and old symbols in designing logos, there is little unique about it. Some logo designers believe in following trends but the trouble is that fads change constantly. This makes your logo outdated and obsolete.
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Asides from being cynical about designing trends, there are a few symbols that are overly used in logo design. Now we all are familiar that excess of anything is not good, so let us beware of these commonalities. Below are frequently used symbols in designing logos:
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Many companies are focusing more on environment-friendly measures. But in doing so, they use common logo concepts. The widely used of the eco symbols is the Recycle sign, three trailing arrows that create a Mobius strip.
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One of the most widely seen symbols in logo designing is the ring symbol. Most popularly seen in famous logos like Olympics, Audi, and MasterCard logo, this symbol has excessively been used.
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Swoosh sign is most popular in the Nike logo. But, over the recent years, it has been overly been employed by logo designers. They are used either in the form of singular or multiple swooshes. You can also witness this symbol in the likes of swooshy people, which are pointed three-pronged human shapes and a circular head.
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Geometric shapes are also being regularly used in logos. Some of them include like triangle, square and circle shapes. The MS office logo will remind of this type of symbolism. Now when they are overly use cliched geometric symbols create identical logos. You must know where to draw the line between logo inspiration and plagiarism.
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Yet another excessively applied symbol in logo design is the sphere-shaped globe. You can see this symbol in a variety of famous brands like AT&T, Sony Ericsson and Symantec. Spherical shapes, placed either in a row or the unending loop, are common nowadays.