Your Logo Design is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.
In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the Logo Design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.